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Marketing

Online Markerting is no longer a singular channel.

It’s a fragmented world that includes video, SEO, enewsletters and social media. Sall business is doing it’s best to keep up-here’s what your peers are doing now!


Face Time

Why does your mall business have a Facebook page?

45% easy to extend awareness, 16% best way to communicate, 15% have to use to stay competitive, 9% important to get sales, 7% networking, 4% improves customer service, 4% not sure why

[Source] AT&T Small Business Technology Poll, 2011

Listen Up

Do your customers want to hear from you on Social media?

[Source] RatePoint, October 2010

Social Climbers

of small businesses use social median

to reach new customers

(up to 39% six monthes prior)

[Source] American Express OPEN Spring Small Business Monitor, 2011

Lights camera , Action

45% of small businesses plan to use online video

in their marketing this year vs. 28% last year

 

[Source] Ad-ology Research, November 2010

All Aboard

Three out of four small buinesses plan to add some form of

online marketing in 2011. Here’s what they plan to add.

16% Search Advertising, 22% SEo, 23% Email Marketing, 29% Social Media, 36% Company Website

[Source] American Express OPEn Small Business Search Marketing Survey, 2011

[Source] MYBUSINESS | July/August 2011 | www.mybusinessmag.com

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